The world of digital marketing is an ever-changing landscape. 2022 is forecasted to bring more dramatic changes to the table. Apart from strategic planning, business owners need to take advantage of what lies ahead. Below are some digital marketing trends that you can incorporate into your business in 2022.
Take advantage of Meta
Much like when Google changed its name to Alphabet, Facebook revitalized its brand by switching to a new name – Meta. The social networking giant is leveraging its many technological innovations to bring virtual and augmented experiences among its users. Inarguably, the Metaverse will pave the way to exciting possibilities ahead. Digital marketing companies are starting to explore the Metaverse and create related solutions that greatly benefit businesses.
Search intent is key
Search intent is becoming more sophisticated than ever before. Google employs advanced systems that make it more human. It understands the meaning of search queries to generate information accurately for every user. For instance, queries for processes and often begin with “how to” will automatically rank relevant and quality guides. Transactional queries that include the name of an eCommerce site will list down available items nearest a user’s location. To that end, it is best to optimize website content with search intent in mind. For instance, agencies that offer digital marketing in Seattle employ search intent effectively by identifying content type, format, and angle to make it searchable among users.
Short but insightful DIY videos
TikTok revolutionized the social media landscape by allowing businesses to create short video posts helpful among users. Soon after, other platforms such as Instagram and YouTube followed suit and introduced their versions. You can use these platforms to create short but highly engaging video content for your target audience. Younger consumers perceive unpolished, DIY videos as more appealing than professional-looking visual presentations.
Include LinkedIn in your digital marketing campaign
More businesses realize the contributions of LinkedIn to growing target audience and reputation. As LinkedIn introduces more features on its platform, companies are encouraged to take advantage of their potential in driving traffic to websites. Seattle digital marketing agencies that have started optimizing the LinkedIn profiles for clients are beginning to notice considerable gains in quality leads.
SEO to provide more meaningful experiences for users
SEO has evolved into a smarter and more contextual form of digital marketing in recent years. By focusing less on tactics and providing more meaningful experiences to users, business owners are guaranteed to see an increase in their profitability potential in the long run.
Optimizing mobile user experience
Website traffic will become more mobile in 2022. If your website still doesn’t have a mobile-friendly or mobile-optimized version, now is the time to improve it in terms of design and speed. A mobile-optimized website delivers an excellent return on investment for businesses both big and small.
Final thoughts
Adapting to recent digital marketing trends is a cost-effective means of promoting your business without breaking the bank. Partnering with a reputable digital marketing agency specializing in your niche is an excellent idea as they deliver impactful changes on your income-generating potential and positioning in your chosen industry.